cool - as with it/fashionable - cool as doing good;

kardashian - celebutante

platforms
social acceleration
sheer fashion displaces culture
monetizing individual identity

selling coolness
"yeah it's really cool"

victimless leather - anthropocenic, cows - "non-cool fashion"

demystifying technology (innovation creativity demystifying)
media creatives

"keeping it real"
what is real?
better q - how do we represent it - where is the word for us

media/cinema archeologies:
sean cubitt - cave paintings - the first cinema b/c moving image
immersive, journey, go through a story
plato's cave
window as ultra-high-definition
*interface* becoming subconscious
interface issues - galloway - interface effect - 
within interface (intraface) - this window (frame) has two window frames
wow interface - complex interface, so many options;

mr mixed reality model - real to virtual - lacks network > no cloud/erik - mainstream model
better: rhizome - ant - 
from linear to node/network
between neural and digital
hierarchies - darwin - dichotomous key - 4 or 6 legs to insect;
memes - biomimicries (exceptions to dichotomous key hierarchy - stadon)
meme ontologies - postdigital + postbiological
transgenics - pig hearts in humans - monsanto - tech merging w us
biomimicry - going from us and back to us
tibetan beardog
denmark - town in australia
wallabees - dutch thought they were rats - rat island in australia

flattening of images



meme ontologies

data bodies - body and owner
data linked to you - digital shadow (med record, social profile, linkedin, google links)
physically go to event b/c of facebook

handbook - handprint caves - people handprinting
lascaux etc - anatomical data, bioanalytical data
function to any online/selfie representation

paolo sirac - street ghosts - sculpts google image ppl 
data bodies and data mining - machine learning google deepdream - lots of dogs catepillar worms - lose more and more privacy with this learning;
zach blas - protects faces from surveillance - first recognizes human faces (writes about gender, cyborg culture but also privacy)

selfie - represent a cooler version of you (lecturers toning down for academia/bureaucracy)
stelarc, arm ear, cool or not cool?
raphael josema - disappearing mexicans - match face to closest face in kidnapping
more than ig selfie


keeping it cool
what does it mean to be cool - google image search

itutu - yoruba - physical beauty and also cool detachment
sprezzatura - non-chalant portrait - hide desires and emotions behind ironic detachment
mona lisa - the coolest painting subject
omerta - keeping your cool - not taking anyone at their word
anti-rebellion - normcore rebellion - cool rebellion - ironic fight
cool nightclubs and jazz beginning of movement

hebdige - cool subculture
wikipedia - cool germanic - og cool
jazz 1933 lyrics - black english
african american term

fair dinkum

web 2.0 - sharing, user login, communities (github, soundcloud, 4chan, irc) - beyond facebook
art fashion computer games - p2p interaction - juggaloes clown face;
social technological ideas
philosophy - speculative cool;
diy changes sensse of value;
mobile phones - changes what is cool;  is it cool not to answer the phone? - creates cycle of coolness/uncoolness - memes, jokes, oral culture

participatory media - not just tv etc
world health immigration and other issues - blinded by the cool;

buidling a culture by selling cool - creating cool and selling it;
rich kids of instagram - rich is cool; - situated coolly within capitalism - mona lisa is situated coolly within the nobility
pop culture creates the cool

postinternet
internet culture: homogenizing the cool - subculture is homogenizing
appropriation - sharing an image
subculture homogenizing - also media homogenizes
generations - microgenerations;
social media - no subcultures, all generic (all folk)
lady gaga - stadon hates - nothing but appropriation - barney, orlan, jayz w abramovicz;  grumpy old dude opinion?  too pop?  too shitty?
post-capitalism, post-commercialism

my stuff - general internet/social tech - link back to julian points, dissect a bit


open design now
alone together